Lino is Croatia's sweetest bear and a leader brand for kids food, cream spreads and cereals. He wanted to upgrade his online presence by speaking more directly with different targets, attracting new customers, fortifying his brand's leader positions and promoting his new products, so he asked us for help.
Our strategy was to create a communication platform which consists of 4 separate websites - Lino Kids, Lino Baby, Čokolinologija and products page - each communicating with a specific target group.
By using the first three mentioned sites we managed to give context to the brand’s products and connected them directly with their targets.
The results were great, in a country with 2.8 million internet users we reached more than 546.000 people (178% more than in the same period before the launch), the number of new mobile users rose by 280%, and Lino Kids was quite a hit with 350% games&quizzes played.
We didn’t make Lino just bright and shiny, if you ask the most relevant tool for website performance measurement, Webpagetest, Lino is a perfect performance - standing out as A grader.
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